Vacancy trajectory tells you more about a corridor's next two years than any foot traffic count. A corridor with rising vacancy and stable foot traffic is a corridor about to lose both.
Logo placement on a banner has no ROI story. Event attendance counts are self-reported and almost never connected to brand outcomes. The lack of measurement infrastructure is the primary reason corporate partnership budgets get cut.
Large employers offering employees cashback for shopping near offices or homes are navigating a new category with no established best practice. Here's the framework we've built from 23 implementations.