Visa reported on August 4 that matchday spending rose as much as 24.6 percent in Toronto and 12.7 percent in Vancouver during the tournament compared with the same period in 2025, across Canada's thirteen hosted matches. The company's own framing is the useful part: it described the effect as a temporary and highly concentrated pop-up economy driven by increased consumer spending and international visitors. Three qualifiers control what a sponsor can do with the figure. It is matchday, not tournament-period. The comparison is against days with games, which excludes the suppressed days between them. It is metro-level card panel data, not corridor-level. And "pop-up" is Visa's word, not a critic's, meaning the vendor closest to the data is telling you the effect is not expected to persist.

Watch: Whether Visa or Bank of America publishes a post-tournament period comparison rather than a matchday comparison. That number is the one that tells you whether anything was retained.

Source: Visa, August 4, 2026