Issue 6 flagged this methodological caution directly. Visa's spending data is real - matchday spending up as much as 24.6 percent in Toronto and 12.7 percent in Vancouver against the comparable 2025 period - but it is scoped narrowly to matchday transactions. Sponsors and brands citing the figures in pitch decks should read carefully before extrapolating to season-long or corridor-wide impact. The word "matchday" is doing a lot of work in that sentence, and a matchday pop in a stadium-adjacent zip code is not the same thing as a corridor-level lift across a district's full operating week.

Source: Issue 6 CC platcard; Visa press release, August 4, 2026