How DTLA is using the World Cup as a forcing function to get corridor work done that districts struggle to prioritize without an external deadline. The Path of Progress campaign gives every district manager a replicable framework.
For merchants in Los Angeles managed corridors: the World Cup brings an estimated $1.1 billion in regional economic activity beginning June 11. Here is exactly how to prepare your storefront, staffing, inventory, and payment systems for the 39-day window.
The FIFA World Cup begins in 71 days. For brands with activation budgets in Los Angeles and Seattle managed corridors, the window to structure placements, negotiate with BIDs, and build creative is closing. Here is the activation brief.