Denver, CO BID
The Downtown Denver Partnership is seeking brand partners for our signature 2026 Summer Activation Series, running June through August across the iconic 16th Street Mall.
This comprehensive sponsorship package offers unparalleled visibility in Denver's premier pedestrian corridor, with over 2.4 million monthly visitors and 340+ participating merchants.
**What's Included:**
- Dedicated 400 sq ft branded activation space at prime mall locations
- Digital signage integration across 24 screens (estimated 1.2M daily impressions)
- Merchant cashback program integration with 150+ participating businesses
- Co-branded marketing across DDP channels (180K email subscribers, 95K social followers)
- Dedicated partnership manager and on-site support
- Post-campaign analytics and ROI reporting
**Ideal Partners:**
We're seeking brands aligned with urban lifestyle, sustainability, and community engagement. Previous partners have included regional banks, fitness brands, beverage companies, and tech startups.
**Timeline:**
- Application deadline: April 15, 2026
- Partner selection: April 30, 2026
- Campaign planning: May 2026
- Activation period: June 1 - August 31, 2026
The Downtown Denver Partnership manages the 16th Street Mall and surrounding business improvement district, representing over 340 businesses and property owners in the heart of Denver.