For merchants in Los Angeles managed corridors: the World Cup brings an estimated $1.1 billion in regional economic activity beginning June 11. Here is exactly how to prepare your storefront, staffing, inventory, and payment systems for the 39-day window.
The Deep Ellum Public Improvement District delivered the World Cup infrastructure the district committed to. The City of Dallas has not delivered the parallel infrastructure commitments that were the city's responsibility.
Kansas City is running a World Cup storefront pilot with free or reduced leases for the 2026 window. What the pilot means for merchants and corridor activation.
The World Cup Merchant Window Closes July 19: The Group-Stage Debrief
What the World Cup Cost Kansas City Merchants, and What to Do Before the Next One